écal

Diploma project, ECAL 2013

in MASTER ART DIRECTION

by Anna Bitzer


Firefighter, astronaut, ballerina... What happened to your childhood dream? This book questions the whys and wherefores of what the so called Generation Y thinks about life, work and inspiration. How are we supposed to act? I spoke to 14 people from different backgrounds, with different ambitions and dreams on a linguistic and visual level. The answers are surprising, inspiring and simply frank. The whole publication uses "Oskar" a font family I drew especially for this project which is serious but special at the same time. When all this comes together you discover a complex collection of 14 different lifes in interviews and conversations.


Oskar, Anna Bitzer, 2013