écal
From 08.04.2014 to 13.04.2014
Showroom Cassina, via Durini 16, Milan

During the Milan International Furniture Fair from 8 to 13 April 2014, Cassina presents a selection of projects by ECAL/University of Art and Design Lausanne at its showroom in via Durini 16. To celebrate the 40th anniversary of the Maralunga sofa, designed for the Italian brand by Vico Magistretti, the students from the Master Product Design programme have developed new sofa projects based on this icon’s chassis. The project was directed by Alexis Georgacopoulos and Tomas Kral. (Images HD)

As a tribute to the 40th anniversary of Maralunga sofa, Cassina challenged 20 international sudents from the ECAL Master Product Design programme to design the sofa of the future starting from the Maralunga chassis. The brief? Simple, comfort first and foremost.

The students got their initial inspiration for the project during a visit to the Cassina factory in Meda where they were able to get a feel for the history of the brand and observe production techniques. Following this visit, various workshops with the ECAL Director, Alexis Georgacopoulos, and the designer Tomas Kral were organised, as well as two analysis meetings with the Cassina R&D Centre, which resulted in 20 integrated projects.

The work entailed a semester of study, research and development and led to some
surprising proposals. During the Milan International Furnitue Fair 2014, Cassina will showcase the two winning prototypes, one by Qiyun Deng, a Chinese girl born in 1983, and the other by Jin Eum, a Korean girl born in 1987, together with models chosen from 6 other projects. A special display dedicated to the world of Maralunga will also on show at the historic Cassina showroom in Milan. 


Exhibition open
8, 10 April
From 10 am to 7 pm
9, 11, 12, 13 April
From 10 am to 9 pm

Showroom Cassina
Via Durini 16
20122 Milano
www.cassina.com

Exhibition view. Photo ECAL/Axel Crettenand

Winning project by ECAL/Jin Eum

Winning project by ECAL/Qiyun Deng

Other selected projects. Image ECAL/Nicolas Genta

Workshop at ECAL. Image ECAL/Nicolas Genta