écal

ECAL 2014

in MASTER ART DIRECTION

by Sandra Carrera


Pícara is a bookish text typeface, a tool for graphic designers, which draws its roots from 18th century Spanish type design. It’s a 12 cuts family. The 6 text cuts: Pícara Regular, Pícara Sans Regular have both their matching italic and bold. The 6 extravagant display cuts: Pícara Display, Stripes, Dual have their matching italic. This project allowed me to define my tastes, give personality to a shape, create a design with its own constraints, decide that the curves of the letters would be tight and the endings “cut with a knife”, giving the typeface a contemporary and digital texture.


ma-ad.ch master art direction website 7635

Website

ma-ad.ch