A joint project between Swiss bag brand QWSTION and ECAL students of the
Master Product Design programme, exploring ways of carrying and using
the new sustainable and lightweight material CottonShell®. Ten
prototypes have been selected for display at QWSTION Zurich from 8 March to 7 April 2018.
In the project led by Christian Paul
Kaegi, Swiss Designer and Creative Director at QWSTION, the sustainably
produced CottonShell® was the starting point for an extensive research.
CottonShell® has so far been used for clothing only and its unique
construction makes it water-resistant without the use of any coating.
Questioning the norm, using straightforward materials and integrating
functionality in effortless ways are the core brand values of QWSTION
which completed the brief.
The students' engagement with both the QWSTION brand as well as the new material resulted in interesting new ideas and concepts going beyond the ordinary: a scarf with hidden pockets aims to challenge airline staff, a new method of protecting contents inspired by bubblewrap makes for minimal carry and a backpack with integrated rain coat tackles unpleasant weather surprises.
From 28 March to 7 April
QWSTION Store Zurich
8004 Zürich – Switzerland
The Traveller Scarf by ECAL/Catarina Pacheco & Sebastian Maluska. Image ECAL/Younès Klouche
Rain Umbrella & Shoe Protection by ECAL/Youjung Jeong & Mu-Hau Kao. Image ECAL/Younès Klouche
Four by Three by ECAL/Oscar Estrada & Ignacio Merino. Image ECAL/Younès Klouche
Dot Dot Dot by ECAL/Alexandre Picciotto & Thomas Missé. Image ECAL/Younès Klouche
Day Camera Bag by ECAL/Yesul Jang & Kohei Kojima. Image ECAL/Younès Klouche
Big Fold by ECAL/Chelsea Park & Jakob Reuter. Image ECAL/Younès Klouche