in MASTER ART DIRECTION
by Kevin Maria Pedron
My project is a small family of typefaces which tries to embed into a type design project the contrasted and idiosyncratic sides of football and its supporters, oscillating between two sides of the same coin. With the San Siro stadium as a frame, it becomes a snapshot of the relationship between the two extremes of the same audience, in form of a publication and a series of custom-made scarves.
This research allowed me to grasp the importance of building a narrative platform that goes beyond the sum of its different parts: type, photography and installation.