Diploma project, ECAL 2018
in BACHELOR MEDIA & INTERACTION DESIGN
by Kelian Maissen
Teacher(s): Alain Bellet, Gael Hugo, Christophe Guignard
What does it mean to own something no one else can ever own?
VIIA-ID is a platform based on Blockchain technology that suggests a new paradigm of personalization and ownership of consumer goods. It allows to customize a unique pattern, buy it and own it forever (transferring the full rights of said customized pattern from the brand to the customer).
The pattern has its origins in my father’s 80s New York luxury fashion brand.