Diploma project, ECAL 2018


by Calum Douglas

“Arcana” explores spirituality in the digital age through the use of  predominately pre-internet imagery. The work focuses on today’s digital culture and societal shifts, commenting on topics such as big data, consumerism and psychology, and how these affect both  individuals and individualism. The work is presented in a sculptural manner, incorporating the elements of water and fire, providing an immersive experience that is both calming and chaotic. Research for this project has revealed the power of marketing  psychology in the digital age and the wide-reaching influence it  has on society.