Tuesday 25.09.2018

Martin Stricker (BA Industrial Design student) was part of the ten international finalists of the Woolmark Performance Challenge. The Woolmark Company and leading sports brand adidashas launched a new annual competition for tertiary students aimed at pushing the limits of product innovation and helping to kick-start the career of the eventual winner. In its first year the award attracted 510studentregistrations from 58 universities from across Europe and NorthAmerica.

After travelling to London in September for two days oftraining workshops with The Woolmark Company and partners, the 10 finalists went to Denver, Colorado, to present their entries to an executive judging panel at Outdoor Retailer.