écal

Diploma project, ECAL 2019

in BACHELOR GRAPHIC DESIGN

by David Massara

Teacher(s): Guy Meldem, Aurèle Sack


Ripley considers how to optimize legibility in an on-screen environment; the idea is to transpose the legibility rules of body text from print to new media.

This typeface is a toolbox that combines a multitude of axes to provide the reader with ideal reading comfort. Furthermore, the font itself is programmed to respond to light sources. It adapts to ambient surrounding light changes throughout the day, increasing readability, in order to protect the reader from eye strain.

This project confirmed my ambition to continue my career in the fi eld of typography.

Ripley — David Massara

Ripley — David Massara

Ripley — David Massara