écal

Research project, ECAL 2016

in PROJECTS / R&D RESEARCH PROJECTS (R&D)


Hermann Eidenbenz Teaching Graphic Design

Hermann Eidenbenz (1902–1992) was one of the first professionals in Switzerland to describe himself as a graphic designer. From the 1910s to the 1950s, he was involved in graphic design education in Zurich, Magdeburg, Basel and Brunswick, first as a student and later as a teacher. 

Starting from a broad research on historical type design education, the project culminated in the discovery of two consistent convolutes of didactic materials. A collection of glass plates documenting a lettering course in Magdeburg, Germany (1926–1932) and a set of student works reflecting a course in basic design exercises in Basel (1940–1943), both held by Eidenbenz as a teacher. Together with documents from private and public archives in Basel, Berlin, Brunswick, Magdeburg and Zürich, the outcome of the project sheds light on a significant chapter in Swiss graphic design, shortly before it became internationally known.

Main applicant
Sarah Klein (project leader)

Research team
Sarah Klein (researcher)
François Rappo (supervisor)
Roland Früh (supervisor)

Supported by
ECAL/University of Art and Design Lausanne

Dissemination
Publications
Sarah Klein, Die Schriftklasse von Hermann Eidenbenz, in Maramm. Magdeburg – Reklame- und Ausstellungsstadt der Moderne, Magdeburg: Bibliothek Forum Gestaltung, 2016, pp. 106–117.
Sarah Klein, Roland Früh, François Rappo, Hermann Eidenbenz Teaching Graphic Design. Documents 1926–1955, edited by Sarah Klein, Zurich: Triest Verlag, 2018.
Sarah Klein, Roland Früh, François Rappo, Hermann Eidenbenz’ Grafikunterricht. Dokumente 1926–1955, edited by Sarah Klein, Zurich: Triest verlag, 2018.
Sarah Klein, Kriterien in der Grafik-Ausbildung in der Schweiz. Geschmacksbildung, Handbücher und Entwurfsmethoden, in Designkritik, Stuttgart: avedition, 2018, pp. 101–109.

Conferences
Sarah Klein, Migrating Method: Eidenbenz’ Early Systematic Course in Lettering, lecture at the 10th International Conference on Design History and Design Studies, Taipei, October 26, 2016. 
Sarah Klein, Point, Line, Plane in Basic Practices, lecture at the conference on the exhibition Practices in Design Education. Hundred Years Kurt Wirth 1917–2017, Basel, HGK, November 17, 2017.
Sarah Klein, Sandra Bischler, Principles of Education, lecture at the annual conference of the Society for Design History: Designkritik, Offenbach am Main, Hochschule für Gestaltung, May 20, 2017.
Sarah Klein, Grüsse aus dem Archiv – Greetings From the Archive, bilingual lecture at the conference on the exhibition “Peter von Arx – Schrift in Plakat und Film”, Basel, HGK, November 16, 2018.
Launch of the series Visual archives, with Giliane Cachin, Davide Fornari, Sarah Klein, Robert Lzicar, Simon Mager, Andrea Wiegelmann, Zurich, Never Stop Reading, January 29, 2020.

Period
October 2014 – November 2016




Spreads from Hermann Eidenbenz Teaching Graphic Design. Documents 1926–1955, edited by Sarah Klein, designed by François Rappo and Sarah Klein. © Sarah Klein


Spreads from Hermann Eidenbenz Teaching Graphic Design. Documents 1926–1955, edited by Sarah Klein, designed by François Rappo and Sarah Klein. © Sarah Klein


Spreads from Hermann Eidenbenz Teaching Graphic Design. Documents 1926–1955, edited by Sarah Klein, designed by François Rappo and Sarah Klein. © Sarah Klein


Spreads from Hermann Eidenbenz Teaching Graphic Design. Documents 1926–1955, edited by Sarah Klein, designed by François Rappo and Sarah Klein. © Sarah Klein