Diploma project, ECAL 2020
in MASTER TYPE DESIGN
by Weichi He
Teacher(s): Kai Bernau, Alice Savoie
"Photonic" is a serif typeface, resulting from the study and interpretation of the iconic “Cooper Black” originally released in 1922. The project re-imagines the blurry/rounded and heavy classic as a rational and constructed typeface. It further expands on how it would look as an extremely thin and delicate font (“Photonic White”), and how the interpolation in between can deliver a subtle and nuanced cut suitable for continuous reading (“Photonic Grey”). These explorations reveal unexpected structures in its letterforms, with quirks and traits unique to each cut, yet preserving overall consistency.