écal

Diploma project, ECAL 2020

in MASTER TYPE DESIGN

by Weichi He

Teacher(s): Kai Bernau, Alice Savoie


"Photonic" is a serif typeface, resulting from the study and interpretation of the iconic “Cooper Black” originally released in 1922. The project re-imagines the blurry/rounded and heavy classic as a rational and constructed typeface. It further expands on how it would look as an extremely thin and delicate font (“Photonic White”), and how the interpolation in between can deliver a subtle and nuanced cut suitable for continuous reading (“Photonic Grey”). These explorations reveal unexpected structures in its letterforms, with quirks and traits unique to each cut, yet preserving overall consistency.

 Photonic

 Photonic