écal
From 25.06.2021 to 27.06.2021
Villa Noailles, Hyères [map]

On the occasion of the Design Parade Festival in Hyères from 25 to 27 June 2021, ECAL presents the "ECAL x MEHARI EDEN" project.

The 2CV Méhari Club Cassis has developed an electric version of the iconic Citroën released in 1968: the EDEN. From its inception, this car was designed for summer sports and leisure activity. Our current renewed interest in outdoor activities together with electric technology makes this car particularly attractive. With this in mind, the 2nd-year Bachelor students in Industrial Design at ECAL/University of Art and Design Lausanne, under the direction of Stéphane Halmaï-Voisard, Head of Programme, and designer Elric Petit, showcase a series of accessories for tomorrow’s electric Méhari.

A genuine “LEGO car”, the Méhari lent itself perfectly to being reinvented by ECAL’s students: a steering wheel with a built-in Bluetooth speaker, a rowboat doubling as a roof for the ride towards your favourite boating spot, practical surfboard and bike racks, a ready-to-use picnic set hidden in the tailgate, a waterproof roof cover made from banana plants, or the backrest of the rear seat that converts into a side table are just some of products on display.

After a stopover in Lausanne at the hands of the students, the EDEN returns to its stamping ground equipped with its new functions and heads for Villa Noailles for the 15thDesign Parade Festival.

From 28 June, the car and its accessories will be on display in the showroom of the 2CV Méhari Club in Cassis until 29 October 2021.

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This project was carried out in partnership with the 2CV Méhari Club Cassis and initiated by Massilia.design and Nathalie Dewez with the valuable support of Bananatex® and the Design Parade Hyères Festival. As part of the Summer University programme of the Board of Higher Education(DGES) – State of Vaud.

Image Maxime Augay


Image Maxime Augay

Image ECAL/Jimmy Rachez


Image ECAL/Jimmy Rachez


Images ECAL/Anthony Guex & Victor Jacquard


Images ECAL/Anthony Guex & Victor Jacquard


Images ECAL/Anthony Guex & Victor Jacquard