écal
From 14.07.2021 to 17.01.2022
madd-bordeaux

REAL FACTS – Paysans designers, un art du vivant
ECAL × madd-bordeaux

14.7.2021—17.1.2022

At the invitation of the musée des Arts décoratifs et du Design de Bordeaux (madd-bordeaux), the 2nd year Bachelor Industrial Design students from ECAL, under the guidance of designers Erwan Bouroullec and Adrien Rovero, have given form to their observations and questions about the current agricultural situation.

"At the very beginning of our discussions with Constance Rubini, director of madd-bordeaux, we expressed the fact that we are not specialists. However, what is interesting about agriculture is that everyone has an image of it, and in a way everyone as a citizen has a certain point of view about how productive nature should be conducted. But in the end, most of the time, our understanding of what actually happens on a farm is non-existent or patchy," explains Erwan Bouroullec.

The intention behind "Real Facts" was to use design and installations to bring to light a number of "facts" and testimonies, allowing us to question the reality of today's agriculture: women are 33% represented in the profession; farmers take a maximum of one week's holiday per year; there are more than a hundred certifications in France; agriculture is the world's 2nd largest market for service robotics; in France, one out of four fruits consumed is tropical; a mushroom doubles in size every 24 hours, etc...

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This project was made at the invitation of Constance Rubini, director of the madd-bordeaux, on the occasion of the exhibition "Paysans designers, un art du vivant" at the Musée des Arts décoratifs et du Design de Bordeaux (madd-bordeaux) presented from 14 July 2021 to 17 January 2022. With the support of the Prométerre Association, and as part of the Summer University programme of the Board of Higher Education – State of Vaud.

More information
www.madd-bordeaux.fr

Image ECAL/Jimmy Rachez


Layout Tancrède Ottiger



Image ECAL/Jimmy Rachez


Image ECAL/Jimmy Rachez


Layout Tancrède Ottiger



Image ECAL/Jimmy Rachez