écal

Studio project, ECAL 2022

in BACHELOR GRAPHIC DESIGN

by 3CVdg

Teacher(s): Guy Meldem


From adoration to contempt, the packaging is captured between its status as a tempting product, driving people to buy it, and as waste. The object contains a selection of used packaging from the food retail industry. The eye-catching advertising landscapes follow one another, accumulating visual signs: colour combinations, typography, photographs, illustrations, mascots, etc. Diving into this sea of abundance, so familiar, questions the consumer's relationship with these consumer goods. Why do we know so many brands? Do we buy a product? Or the image of it? 


Semester project by Marine Dang