écal

Diploma project, ECAL 2013

in MASTER ART DIRECTION

by Katharina Tauer and Martina Vierthaler


This work is a collaboration between a fashion designer and two graphic designers. The development of a visual identity includes the creation of a corporate typeface and the art direction of a photographical style. A major component of the project is a publication which works on one hand as a medium to feature the latest fashion collection and to introduce the designer, on the other hand it is an exploration and interpretation of sources of inspiration. It tells the stories behind the collection´s topics and creates a specific mood.


Another Icon, Katharina Tauer and Martina Vierthaler, 2013