écal

Studio project, ECAL 2014

in BACHELOR INDUSTRIAL DESIGN

by 2DI

Teacher(s): Hector Serrano


To mark the reopening of The Olympic Museum, the ECAL/University of Art and Design Lausanne has been working on designing souvenir items for the Museum shop, created by Bachelor of Industrial Design students after a workshop with Hector Serrano, a Spanish designer based in Valencia. Two of these projects are set to go on sale in the Museum shop shortly. (HD PICTURES)
ECAL Director Alexis Georgacopoulos is pleased to present the projects produced by second-year Bachelor of Industrial Design students for The Olympic Museum. In December, The Museum reopened after a makeover that will allow it to offer its visitors new experiences after 20 years of existence. To celebrate this event, The Olympic Museum invited the ECAL to work on a series of souvenir items for its shop.

The aim was to create a collection of souvenirs which reflect the spirit of Olympism and The Museum in a contemporary, fun way. Using his experience in this area, Spanish designer Hector Serrano gave the students some tips on what makes a successful souvenir item.

The students came up with around 30 proposals, which were submitted to a jury composed of Olympic Museum and IOC employees. Two of the proposals (by Camille Ringenbach and Emil Hjorth-Rohde) were selected, and will be on sale soon at the Museum shop.

www.olympic.org

Projects (videos and descriptions)

Little Audience, ECAL/Camille Ringenbach
“Moo Box” containing different sounds (applause, shouts and cries of disappointment by spectators) to create your own mini Olympic audience.

Pop-up Sculptures, ECAL/Emil Hjorth-Rohde 
These postcards show delicate athlete figures achieving Olympic exploits.

Olympic Matches, ECAL/Cyrille Verdon

This detachable matchbox (available in summer and winter versions) contains a list of Summer and Winter Games Olympic torches, recalling dates and countries, but also the torch display at The Olympic Museum. By playing with the Olympic torch and match flames, you can light the Olympic flame for Rome, Beijing, London, etc.

P.S., ECAL/Pierre Bouvier
The “P.S.” series of animated postcards offers mini games based on the graphics of Olympic sports arenas.

First, ECAL/Renaud Donadey
A series of sculptures immortalising the movement of athletes whose performances have gone down in Olympic history. Made of silver-plated brass, these easy-to-assemble objects can be displayed on a desk or bookcase.

The Olympic Sports Pop-Up Book, ECAL/Paul Tubiana
The Olympic Sports Pop-Up Book presents various disciplines of the Olympic Games.

Stadium, ECAL/Marceau Avogadro

Wooden ball game symbolising a never-ending athletics race

Sparkling Ceremony, ECAL/Clara Dalbéra
Light the rings up and celebrate the olympics by making your own opening ceremony at home!

Information
ECAL/University of Art and Design Lausanne 
5, avenue du Temple, Renens
Case postale 555, 1001 Lausanne
Tel.: +41 (0)21 316 99 33
Fax: + 41 (0)21 316 92 66
Email: ecal@ecal.ch
www.ecal.ch


Vue d'ensemble des projets. Photo ECAL/Axel Crettenand 5706

Overview of the projects. Picture ECAL/Axel Crettenand

Video on vimeo (all the movies) 5715

Video on vimeo (all the movies)

Video on vimeo. Little Audience, ECAL/Camille Ringenbach 5716

Video on vimeo. Little Audience, ECAL/Camille Ringenbach

Video on vimeo. Open Your Ceremony, ECAL/Clara Dalbéra 5717

Video on vimeo. Open Your Ceremony, ECAL/Clara Dalbéra

Video on vimeo. Olympic Matches, ECAL/Cyrille Verdon 5718

Video on vimeo. Olympic Matches, ECAL/Cyrille Verdon

Video on vimeo. The Olympic Sports Pop-Up Book, ECAL/Paul Tubiana 5719

Video on vimeo. The Olympic Sports Pop-Up Book, ECAL/Paul Tubiana

Video on vimeo. Stadium, ECAL/Marceau Avogadro 5720

Video on vimeo. Stadium, ECAL/Marceau Avogadro