in MASTER ART DIRECTION
by Héloïse Schwab
This photography book explores five Swiss fairs. The artificial textures, the objects and the stands are the heart of the project. Human beings are squashed by blurred, pixilated and scaled effects. The amount of pictures is huge and the layout is dense in order to give the reader a feeling of immersion into this artificial world, close to claustrophobia.
In my life, I have really struggled between fascination with and rejection of this luxury world you can meet in Baselworld for example. And this diploma project was a way to explore that in a totally different manner.