écal

Diploma project, ECAL 2017

in BACHELOR MEDIA & INTERACTION DESIGN

by Thomas Faucheux

Teacher(s): Alain Bellet, Cyril Diagne, Gaël Hugo, Christophe Guignard


Uncovering an online socks store, "Sockciety" offers a way of consuming in which personal data issued from social networks are converted into rights or inhibitions to purchase.
It is also a reflection on the consequences of the “datatification” of the world, mingled with a system of perverse gamification where all quantified actions become  criteria for evaluation, necessary to the obtention of a uniform.

Photo ECAL/Younes Klouche