GRAPHIC DESIGN
Type Design BA3 – S1 25–26
with Aurèle Sack
The third-year students had to develop a typeface and digitize it.
From the conception to the production of all related media and printed matter (posters, books, newspapers and magazines), including the experimentation of digital media, digital publishing and motion design, this programme targets students wishing to master the tools and languages inherent in graphic design. Prospective, pragmatic and experimental, this Bachelor course is provided in the framework of the Visual Communication Department, which concurrently offers crossover courses and projects enabling students to acquire multidisciplinary skills (photography, interaction design, film).
Through courses and workshops provided by major figures on the Swiss and international scene, the students apprehend the various fields of graphic design such as editorial design, typography, illustration, or brand identity and art direction. Involvement in exhibitions, publications or assignments commissioned by institutions provides an actual immersion into the professional world. The students also benefit from a wide range of theoretical courses and conferences on the ECAL premises.
The skills and projects acquired throughout the curriculum serve to produce a portfolio of the highest professional standards. Whether they aim to become graphic designer, typographer or art director, either self-employed or working for a company, students who train at ECAL have a wide range of opportunities to choose from when they complete their CV. If they so wish they may also pursue in their chosen discipline by doing the Master Type Design at ECAL or an equivalent programme in another institution.
French
Bachelor of Arts HES-SO in Visual Communication, major in Graphic Design
180 ECTS
6 semesters
Open space BA Visual Communication Digital Printshop Technology Center
1/3
Acquire the basics of editorial design through the articulation of sequenced content and the creation of a simple printed editorial object.
Learn about typographic forms by sketching the skeleton of an alphabet.
Define the graphic elements that represent a visual identity on various communication media.
Articulate and arrange content on a website.
Design non-photographic images by addressing production and printing technique issues.
Immerse yourself in cross-disciplinary courses in Photography, Media & Interaction Design, 2D/3D Video Sequence (Cinema 4D, After Effects, Premiere).
Acquire background knowledge via courses in theory (History of Art, Photography, Film, Digital Culture, Industrial Design, Graphic Design, Contemporary Photography, Exhibitions and Publications).
Take part in weeks of workshops supervised by practitioners from all over the world with the aim of carrying out collective or personal projects
1/2
Get used to typographic design by acquiring technical and stylistic mastery of type design.
Design media and graphic content linked to a project developed for one or more digital media (html, CSS).
Represent and make recognisable a visual identity (institution, event, brand) on various communication media.
Synthesise and graphically process information or data.
Set fluid graphics systems in motion.
Broaden your horizons through practical cross-disciplinary courses within a sequence (videoclip or VR) or editing project (of your choice) in collaboration with Graphic Design and Media & Interaction Design students.
Enhance your knowledge through theory courses.
Take part in weeks of workshops supervised by practitioners from all over the world with the aim of carrying out collective or personal projects.
1/2
Design, produce and carry out a complex editorial project in a specific context.
Define, design and carry out a communication campaign aimed at a specific audience.
Develop a highly-complex font (title or text).
Create a graphic language based on visual research and experimentation with production tools.
Immerse yourself in cross-disciplinary courses to refine your collaborative skills in a transdisciplinary project.
Broaden your knowledge with theory courses.
Write a dissertation based on the knowledge acquired during the course of study.
Take part in weeks of workshops supervised by practitioners from all over the world with the aim of carrying out collective or personal projects.
Put into practice the know-how acquired in a graduation work and a portfolio, which will serve as a business card to integrate into the labour market quickly or continue your studies on an MA course.
Graphic designer, Motion designer, Art director, Creative director, Publisher, Illustrator, Type designer, Web designer, Teacher…
Chaumont & Zaerpour, Clemens Piontek, Eilean Friis-Lund & Alice Vodoz Emmanuel, Crivelli (Dual Room), Eurostandard, Guillaume Chuard, Hugo Hoppmann, Ian Party, Jan Abellan (ARI), Louisa Gagliardi, Mads Freund Brunse, Marietta Eugster, Mateo Broillet, Mathias Clottu, Mathieu Meyer, Maximage, Maxime Büchi, Melina Wilson (A-Language), Nadja Zimmermann (NASK), Nazareno Crea (ABC ETC), Noémie Gygax, Olga Prader, Régis Tosetti, Teo Schifferli, Thibault Brevet (AATB), Vincent Devaud...
Visual Communication Department
Vincent Jacquier
Bachelor Graphic Design
Angelo Benedetto
Artistic assistant
Julien Gurtner
Assistants
Achille Masson
Antonin Ricou
Elodie Anglade
Louis Roh
Morgane Cachin
Technology Center
Jamy Herrmann
Matthieu Minguet
Vincent Jacquier
Angelo Benedetto
Aurèle Sack
Diego Bontognali
Gilles Gavillet
Guy Meldem
Harry Bloch
Nicole Udry
Antonio Albanese
Anouk Schneider
Calypso Mahieu
Claus Gunti
Joël Vacheron
Pauline Saglio
Vincent Jacquier
Violène Pont
Adeline Mollard
Alexandru Balgiù
Angelo Cirimele
Catherine Leutenegger
Chi-Long Trieu
Elodie Anglade
Giliane Cachin
Jonas Berthod
Jonathan Hares
Karen Schmutz
Laurence Salmon
Léonard Guyot
Lionel Tardy
Mehdi Derfoufi
Mélanie Boissonneau
Mélanie Courtinat
Olivia Schenker
Pierre Doze
Robert Huber
Sami Benhadj
Sébastien Agnetti
Atlas Studio
Brian Roettinger
Daniel Maarleveld
Eurostandard
Félicité Landrivon
Helmo
Ines Cox
Irene Vlachou
Jean-Vincent Simonet
Jessica In
Klap Roosje
Lamm & Kirch
Lineto
Marietta Eugster
Norm
Raphaël Garnier
Ronny Hunger
Sandra Kassenaar
Sebastian Strappazzon
Stephanie Specht
Syndicat
Vincent Devaud
Yehwan Song