écal

Diploma project, ECAL 2020

in BACHELOR GRAPHIC DESIGN

by Marvin Armand

Teacher(s): Gilles Gavillet, Nicole Udry


“Bibliothèque” addresses typographical signs and their use in the perfume industry. This project features an olfactory alphabet of 45 elements. Each represents a scent of the perfume company “L’Eau de Cassis”. At the crossroads of illustration and typography, this alphabet takes us on a journey through the ephemeral nature of smells. Indeed, this notion of time and temporality inspired me to define a protocol to develop the nature of each sign from figuration to abstraction. “Bibliothèque” thus offers a new way of exploring signs and visual identity.

 Bibliothèque

 Bibliothèque

Image Angèle Marignac-Serra

Image Angèle Marignac-Serra

Image Angèle Marignac-Serra