Creative Entrepreneurship

Presentation

The Creative Entrepreneurship module provides strategic and practical tools for business creation, administrative management, and business development. The course is aimed at freelance creatives (industrial designers, graphic designers, photographers, and interaction designers) seeking to develop and/or consolidate their professional practice.

Through a combination of interactive classes, short lectures, and a practical project, this module offers classes taught by experts in the fields of design, business development, and management in various fields (legal, finance, design, art, and business). Over a period of 5 weeks, the participants will cover a variety of topics and will be able to implement new methods to sustainably grow their business. Sessions are available in a hybrid format (online with the possibility of in-person attendance at the school).

Language: English
Qualification issued: Certificate of course - 1/5 Certificate of Advanced Studies (CAS)
Fees: CHF 1 200.-, Alumni EXECAL CHF 1000.-
Credits: 2 ECTS
Length: 4h for 5 weeks, on Friday afternoon 2pm-6pm
Registration deadline: 19.01.2024
Date of course: February 02, 09, 16, March 01 and 08, 2024
Useful links: Admission, Contact
Course format: Hybrid teaching (real-time online and on site at ECAL)

Learning goals

We give you the keys to

Consolidate practical knowledge (methods and tools) to develop professional activities as a creative.
Increase your skills through personalized coaching with experienced practitioners.
Acquire a better understanding of legal and contractual aspects.
Acquire tools and methods to define its services in order to facilitate collaboration and create a lasting relationship of trust with its clients.
Enrich your practice by meeting and exchanging with other professionals.

Course program

This section presents the courses detailed by week.

Week I

Launching your professional activity

Legal forms and taxation (Switzerland)
Business plan
Steps to setting up a company

WEEK II

Positioning its activities

Defining objectives and types of activity
Creative agency experience
Workshop

Week III

Develop your activities

Convincing a customer
Customer prospecting and networking
Business growth
Financing your projects

Week IV

Defining a project and mandate

Project and mandate definition
Contract types: clauses and remuneration
Negotiation

WEEK V

Know the legal aspects

Law and intellectual property
Data policy

Lecturers

Daphna Glaubert

Head of CAS Creative Leadership

Augustin Scott de Martinville

Founder of BIG-GAME industrial design and Professor at ECAL

Clément Jaton

Lawyer and entrepreneur

Cécile Vulliemin

Head of the Interactive Design & Media Division, Pro Helvetia

Yorgo Tloupas

Director of Yorgo&Co and entrepreneur

Isabelle Moisy-Cobti

Co-founder of Bildung and editorial director for Tools Magazine

Simon Descamps

Founder of Bildung

Courses & researchCertificate of Advanced StudiesCreative LeadershipCreative Entrepreneurship

Creative Entrepreneurship

Presentation

Learning goals

​​​​​​Consolidate practical knowledge (methods and tools) to develop professional activities as a creative.

Increase your skills through personalized coaching with experienced practitioners.

Acquire a better understanding of legal and contractual aspects.

Acquire tools and methods to define its services in order to facilitate collaboration and create a lasting relationship of trust with its clients.

Enrich your practice by meeting and exchanging with other professionals.