In our hyperconnected world, the mastering of communications tools is essential to any project development. It allows the brand or individual to be strategically promoted through a proven communication plan. The Creative Communications Strategies module enables creative professionals (industrial designers, graphic designers, photographers, and interaction designers) to strengthen the impact of their communication while developing their profile according to the professional context in which they evolve. With its contemporary approach to communication and public relations applied to the design industry, the module trains the participants in to the handling of contemporary communication tools, e.g., a 360° communication plan, press relations, digital strategy, and branding. Offering a privileged access to industry experts, this course enables the participants to learn how to promote a project in a strategic and targeted way, thanks to an in-depth understanding of the implication of image and brand identity in the design world.
At the end of this module, the participants will understand the implications of communication and public relations in the world of contemporary design. They will be able to promote their profile and projects effectively and strategically through all types of channels.
English
Certificate of course - 1/5 Certificate of Advanced Studies (CAS)
CHF 1 200.-, Alumni EXECAL CHF 1 000.-
2 ECTS
4h for 5 weeks, on Friday afternoon 1pm-5pm
Sold-out
May 31, 07, 14, 21 June 28, 2024
Hybrid teaching (real-time online and on site at ECAL)
Director and founder of MAY Concepts
Michel Hueter
Design & Brand Consultant
Cajsa Carlson
Deputy Editor, Dezeen
Kristen de la Vallière
Media Consultant & Founder of say hi to
Francesca Occhionero
Creative Director & Image Consultant, Luxury Industry
Benjamin Grillon
Art director and branding consultant